🔍 Campaign Analytics Integration Guide

Overview

This guide helps you integrate Google Analytics with your email campaign tracking to get real-time insights into how your campaigns are performing.

🎯 UTM Parameters Already Set Up

Your email templates now include these UTM parameters for tracking:

Data Science Campaign

https://tanzitech.com/email-validation-toolkit?utm_source=email&utm_medium=cold_email&utm_campaign=data_science_intelligence&utm_content=phase1_batch1&utm_term=data_science_professionals

Marketing Campaign

https://tanzitech.com/email-validation-toolkit?utm_source=email&utm_medium=cold_email&utm_campaign=marketing_intelligence&utm_content=phase1_batch1&utm_term=marketing_executives

Business Campaign

https://tanzitech.com/email-validation-toolkit?utm_source=email&utm_medium=cold_email&utm_campaign=business_intelligence&utm_content=phase1_batch1&utm_term=business_owners

Startup Campaign

https://tanzitech.com/email-validation-toolkit?utm_source=email&utm_medium=cold_email&utm_campaign=startup_intelligence&utm_content=phase1_batch1&utm_term=startup_founders

Consulting Campaign

https://tanzitech.com/email-validation-toolkit?utm_source=email&utm_medium=cold_email&utm_campaign=consulting_intelligence&utm_content=phase1_batch1&utm_term=consultants_agencies

Tech Campaign

https://tanzitech.com/email-validation-toolkit?utm_source=email&utm_medium=cold_email&utm_campaign=tech_intelligence&utm_content=phase1_batch1&utm_term=tech_professionals

📊 Google Analytics Setup

1. Verify GA4 Installation

Make sure Google Analytics 4 is installed on your tanzitech.com website:

<!-- Add to <head> of your website -->
<script async src="https://www.googletagmanager.com/gtag/js?id=GA_MEASUREMENT_ID"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'GA_MEASUREMENT_ID');
</script>

2. Set Up Custom Events (Optional)

Add conversion tracking to your toolkit page:

<script>
// Track toolkit page visits
gtag('event', 'page_view', {
  'page_title': 'Email Validation Toolkit',
  'page_location': window.location.href
});

// Track conversion when user signs up/downloads
function trackConversion(campaign) {
  gtag('event', 'conversion', {
    'event_category': 'Email Campaign',
    'event_label': campaign,
    'value': 1
  });
}
</script>

3. GA4 Reports to Monitor

A. Acquisition Reports

Acquisition > Traffic Acquisition: Filter by utm_source = email
Acquisition > User Acquisition: See first-time visitors from email campaigns

B. Campaign Reports

Acquisition > Campaigns: View all campaign performance
Filter by utm_campaign contains "intelligence"

C. Real-time Reports

Real-time: See current visitors from your campaigns

🎯 Key Metrics to Track

Email Campaign Metrics

Click-through Rate: (Website visits / Emails sent) × 100
Conversion Rate: (Conversions / Website visits) × 100
Overall Campaign ROI: (Conversions / Emails sent) × 100

Campaign Performance by Segment

data_science_intelligence: Tech professionals, likely highest engagement
marketing_intelligence: Business decision makers
business_intelligence: Direct revenue potential
startup_intelligence: High growth potential
consulting_intelligence: Service-based conversions
tech_intelligence: Broad professional audience

📈 Custom Dashboard Setup

Create GA4 Custom Dashboard

Go to Customization > Custom Reports
Add these dimensions:
First user campaign
First user medium
First user source
First user term
Add these metrics:
Active users
New users
Sessions
Conversions (if set up)
Session duration

Looker Studio Integration (Advanced)

Connect GA4 to Looker Studio for advanced reporting: - Campaign performance comparison - Time-series analysis - Conversion funnel visualization

🔄 Automated Reporting

GA4 Intelligence API (Advanced)

Use GA4 Reporting API to pull data into your dashboard:

// Example API call structure
const response = await fetch('https://analyticsreporting.googleapis.com/v4/reports:batchGet', {
  method: 'POST',
  headers: {
    'Authorization': 'Bearer YOUR_ACCESS_TOKEN',
    'Content-Type': 'application/json'
  },
  body: JSON.stringify({
    reportRequests: [{
      viewId: 'GA_VIEW_ID',
      dateRanges: [{startDate: '7daysAgo', endDate: 'today'}],
      metrics: [{expression: 'ga:sessions'}],
      dimensions: [{name: 'ga:campaign'}],
      dimensionFilterClauses: [{
        filters: [{
          dimensionName: 'ga:source',
          operator: 'EXACT',
          expressions: ['email']
        }]
      }]
    }]
  })
});

🎯 Campaign Success Benchmarks

Email Marketing Industry Averages

Open Rate: 20-25% (good), 25%+ (excellent)
Click-through Rate: 2-5% (good), 5%+ (excellent)
Conversion Rate: 1-3% (good), 3%+ (excellent)

Your Campaign Targets

Based on your high-value content: - Email → Visit Rate: Target 8-12% - Visit → Conversion Rate: Target 15-25% - Overall Email → Conversion: Target 2-4%

📱 Mobile Analytics Setup

Track Mobile vs Desktop Performance

Your UTM parameters will automatically show device breakdowns in GA4: - Audience > Tech > Overview: Device categories - Acquisition > Campaigns: Add secondary dimension "Device Category"

🚨 Alert Setup

GA4 Intelligence Alerts

Set up alerts for: - Unusual spike in campaign traffic - Drop in conversion rate below threshold
- New high-performing campaigns

Custom Alert Example

Alert: Campaign Conversion Drop
Condition: Conversions from email campaigns < 50% of previous week
Action: Email notification to your email

📊 Weekly Reporting Template

Campaign Performance Review

Traffic Analysis: Which campaigns drove most visits?
Conversion Analysis: Which segments converted best?
Content Performance: Which subject lines/offers worked?
Optimization Opportunities: What needs improvement?

🎯 Next Steps

✅ UTM tracking is already set up in your email templates
🔄 Verify GA4 installation on tanzitech.com
📊 Create custom dashboard for campaign monitoring
🎯 Set conversion goals in GA4
📈 Monitor and optimize based on data

Your campaign tracking system is now ready for comprehensive analytics!